At TRUEMKT, we believe the future of restaurant marketing does not depend only on video.
It also depends on audio.
Starting today, we are officially launching TRUEMKT Music™, a new internal system designed to detect viral music specifically focused on restaurant content.
For a long time, most businesses have used trending songs in a generic way. The problem is that not every viral song works for every niche.
A song that works for fashion, fitness, or memes does not necessarily work for food.
That is why we developed TRUEMKT Music™.
The system is designed to detect viral music patterns inside the food-content ecosystem and help us assign audio that is more aligned with the type of videos restaurant audiences consume.
In other words: it is no longer just about adding a viral song.
It is about using music that shows real performance signals within the same kind of content.
This will allow us to further strengthen the performance of videos produced under TRUEMKT ONE™ and TRUEMKT Business™.
With more than 1,000 monthly videos produced for restaurants in Dallas-Fort Worth, we continue building internal systems focused on accelerating results and improving content performance for our clients.
TRUEMKT Music™ is part of a larger company vision: turning restaurant marketing into a smarter, faster system that is more connected to real behavior across social platforms.
And this is only the beginning.
“Music stopped being a detail inside the video. Today, it is part of the algorithm.”